Company Model Framework
A framework for objectively discussing the interconnected nature of company design — allowing us to build the model as one holistic growth engine.
- Step 1: Company Model Framework
- Step 2: Proprietary Code Model
- Step 3: Leadership OS
- Step 4: Level 10 Coaching
Growth pillars
Every company is made up of 3 independent pillars. Your Business, the Market, and your Leadership. Three tightly integrated but separate variables in your growth model. The Market is what drives growth in a Company. The Business is what enables growth. Leadership is the foundation for all.
Model indicators
Three indicators sit at the centre of your model — Trajectory, Acceleration, and Resilience. They are your performance compass. The orientation for evaluating decisions against the type of performance you want to drive.
Performance levers
All three company growth pillars have three leverage points each, nine in total. These are the aspects of your model where decisions create fundamental performance improvement or decay.
Field of play
Every company is it's own sport — but sports require white lines and rules that allow people to understand how competition occurs. This field of play frame draws out the six biomarkers that define your company model and tell us exactly how your Business competes for your Market. This is a standardised way of looking at the unique structure of your game.
Game level standards
Scoreboards in business are used incorrectly. Most people see them as a tool to understand how far off an objective they are — when what you really need is to understand what level of the game you are playing at. Game level standards force you to confront your objective present day reality, before making decisions against it.
Championship strategy
In sport there is a championship to be won at every level, and the company model creates an objective reality for you to articulate what defines your next level of the game. We typically break this conversation down into 4 stages of performance — Foundation, Good, Great, and Exceptional. Each stage is anchored to your impact in market, Game Metric, not revenue. This is what makes a championship strategy significantly more effective for reverse engineering what's required to get to the next level of the game.
Path of growth
We reverse engineer your championship objective back to a specific path of growth. Just like athletes in sport, a Company Model put attention on your approach to performance in stages too, sequencing the specific changes required in your business to step into your market potential. Base camps up the mountain are what bring objective focus to the Leadership decision engine.