Field Notes

You can't be great playing an average game

/ Coach Leighroy

In 2017 the venture-backed tech company I co-founded failed because I made average CEO decisions under the pressure of growth.

And the majority of capable founders — I’m talking over 99% of startups who have meaningful traction — make the same average CEO decisions every single day. That’s why it’s called an average.

I see it, you see it. It’s obvious when you look. But in business, especially the startup ecosystem, we love to ignore the fundamentals.

You cannot be great playing an average game

Let me be clear with anyone reading this who is all in on their life’s work: you cannot be great playing an average game.

This is why I built Hillspeed — to give founders a system for avoiding the average patterns that drive our subconscious thinking as leaders.

We are driven by patterns

Most of what we know to be true in this world has been formed from conscious and subconscious pattern recognition. We are therefore driven by patterns.

If you want to win at any game — startup, sport, marriage — you need to see the patterns driving your decisions before they drive your outcomes.

At Hillspeed, I help founders reverse engineer how they think as a leader under pressure. Not in theory. In game. Under pressure. When you’re competing for your market and searching for the decisions that actually matter, it’s easy to accept the average and convince yourself you are playing to your potential.

Own the hard

Athlete development in sport is about protecting your foundations for scale, and I bring the same development process into the startup game so you don’t fall short of the vision you have for your company.

Athlete development is hard. But closing down a company that should not have failed, and losing your investors’ money, is significantly harder.

Own the hard. Own your game.


Ready to play the founder game at a new level? Apply for coaching and Coach Leighroy will be in touch.

Originally posted on LinkedIn .